Why Your Meta Ads Aren’t Working
Over the past year, I’ve worked with a few Instagram-first brands on their websites, analytics, and Meta ads. One thing I’ve noticed is that many brands…
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Ecomm.
Notes on online stores, customer conversations, and growing modern brands.
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Conversations Are Breaking for Growing Teams
For modern businesses, conversations are where decisions happen. A customer may discover a product through a reel, ask for pricing in the comments, continue…
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Building Growth Systems for Modern Brands
In my last post, I wrote about how I came to build Haulistic and Chatwise. That story started with a simple observation. A lot of modern brands are already…
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