I’m Maria, and this is where I document my founder journey — the lessons, mistakes, customer stories, product decisions, tech notes, and small wins from building real products for real businesses.
I’m currently building Haulistic and Chatwise — two products shaped by the real problems I’ve seen while working with modern brands, Instagram sellers, and small businesses. Haulistic helps brands move from messy DM-based selling to a proper ecommerce storefront. Chatwise helps them manage customer conversations, comments, support, and sales without losing track of people.
Maria is a software engineer and founder with a B.Tech in Computer Science from NIT Calicut. She has built multiple startup ideas over the years and has also grown a successful freelance software engineering career, working with clients to build websites, apps, and custom software products.
The Founder Log is where she documents her journey of building in the real world — startup lessons, customer stories, product decisions, technical breakdowns, mistakes, experiments, and the small wins along the way.
The Founder Log 