
Rants of a Female Founder
On building a company with my partner, being taken seriously as a woman in tech, and the freedom to make my own choices—and mistakes.
Read the story : Rants of a Female FounderTHE JOURNAL
Lessons, experiments, and notes from building in the real world.

On building a company with my partner, being taken seriously as a woman in tech, and the freedom to make my own choices—and mistakes.
Read the story : Rants of a Female Founder
Over the past year, I’ve worked with a few Instagram-first brands on their websites, analytics, and Meta ads. One thing I’ve noticed is that many brands…
Read the story : Why Your Meta Ads Aren’t Working
For modern businesses, conversations are where decisions happen. A customer may discover a product through a reel, ask for pricing in the comments, continue…
Read the story : Conversations Are Breaking for Growing Teams
In my last post, I wrote about how I came to build Haulistic and Chatwise. That story started with a simple observation. A lot of modern brands are already…
Read the story : Building Growth Systems for Modern Brands
Hi, I’m Maria. I spend most of my time these days building tools for brands and trying to understand what actually helps them grow. Over time, this has…
Read the story : the journey so far…