Rants of a Female Founder
On building a company with my partner, being taken seriously as a woman in tech, and the freedom to make my own choices—and mistakes.
Read the story : Rants of a Female FounderNotes from the
messy middle of
building a startup.
I’m Maria, and this is where I document my founder journey — the lessons, mistakes, customer stories, product decisions, tech notes, and small wins from building real products for real businesses.
Explore the notesCURRENTLY BUILDING
Tools for brands that sell through
stories, DMs, and trust.
I’m currently building Haulistic and Chatwise — two products shaped by the real problems I’ve seen while working with modern brands, Instagram sellers, and small businesses.
FROM THE JOURNAL
The latest notes.
Why Your Meta Ads Aren’t Working
Over the past year, I’ve worked with a few Instagram-first brands on their websites, analytics, and Meta ads. One thing I’ve noticed is that many brands…
Read the story : Why Your Meta Ads Aren’t Working
Conversations Are Breaking for Growing Teams
For modern businesses, conversations are where decisions happen. A customer may discover a product through a reel, ask for pricing in the comments, continue…
Read the story : Conversations Are Breaking for Growing Teams
A LITTLE ABOUT ME
Hi, I’m Maria.
I’m a software engineer and an NIT Calicut graduate. Over the years, I’ve worked on my own startup ideas and helped businesses build websites, apps, and software.
I’m currently building Haulistic and Chatwise. This is where I write about the work, the things I’m learning, and the questions I’m still thinking through. That includes product decisions, technical problems, things that didn’t work, and sometimes thoughts about life beyond work.
Let’s connect on LinkedIn